John Athayde is a pioneering design executive and entrepreneur with over 30 years of experience transforming brands through innovative design strategies and technology solutions. As founder of Meticulous, LLC and co-founder of Knightsbridge Research Ltd., he bridges the intersection of design, technology, and business intelligence.
Throughout his career, John has built and led multidisciplinary design teams for industry leaders including LivingSocial, PowerFleet, CargoSense, and InPhonic. His comprehensive approach integrates traditional design with emerging media platforms, encompassing everything from brand development and user experience to video production and social media strategy.
Under his leadership, Meticulous has delivered transformative solutions for Fortune 500 companies and notable organizations including Procore, Guggenheim Securities, The Rails Foundation, and Driven Brands. His work spans multiple sectors, from financial services to technology and entertainment, consistently driving measurable business outcomes through strategic design thinking.
Passionate about civic technology, John has spearheaded influential open-government initiatives including Richmond Sunlight and The State Decoded. He currently serves as Vice President for Technology & Communications for the Virginia Headwaters Council of Scouting America, where he applies his expertise to advance youth development programs.
John holds a Master of Architecture from Catholic University of America in Washington, D.C. He resides with his wife, Whitney, and their four children on a farm near Charlottesville, Virginia, where he balances his professional pursuits with family life and community engagement.